Alibaba Recommends GTIN Code for Global eCommerce Success
The GTIN code is essential for exporting or importing on marketplace platforms like Alibaba, which has over 450 million active users. Many Amazon sellers utilize Alibaba for sourcing products at competitive prices. However, it is important that the products are equipped with GTIN | EAN | UPC Barcodes in order to access international markets.
For selling on Alibaba, products will be identified through Barcode to obtain information from international brand owners, and subsequently, using these codes, they will be categorized accordingly.
Alibaba recommends the adoption of GTIN Barcodes to ensure effective product information management. In 2016, Alibaba Group, GS1, and GS1 China announced a collaboration to standardize product information, aiming to improve the supply chain for all participants, including consumers.
Why is having a GTIN Barcode important
“Having a GTIN Barcode is essential. It is universal and can be used by everyone”
“It is very important because it provides us with authenticity”
“Because it is a globally recognized Barcode”
Alibaba has a tremendous number of manufacturers publishing on their platform. The impact of their adoption of GS1 standards will be more far-reaching than it may initially seem. Retailers who purchase products with registered GTIN Barcodes from Alibaba will also obtain the necessary code to list them on other marketplaces such as eBay and Amazon.
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