Google GTIN Barcode Notice
To ensure that your “Google Shopping” ads are visible to your customers, it is necessary to provide a valid GTIN | EAN | UPC Barcode in the product data feed. The GTIN Barcode helps uniquely identify each product and ensure it is correctly associated with your brand.
If you receive an error notice on your “Merchant Center” account such as “item requires a GTIN,” “items are using a GTIN not associated with this brand,” or “item uses a reserved, unrecognizable, ambiguous, or limited GTIN,” it may indicate that you haven’t provided a correct GTIN Barcode. In this case, you need to provide a valid GTIN Barcode within 30 days to avoid the suspension of your Google Shopping ads.
In some countries, adding a GTIN Barcode is mandatory for most product categories. It’s important to be aware of the specific requirements in each country where you want to sell your products.
With “Google Manufacturer Center” brand owners can provide product data to Google for free, including the GTIN Barcode. This enables you to receive detailed reports on the performance of your “Google Shopping Ads” and improve your online presence.
Remember that providing a correct GTIN Barcode for your products can increase the conversion rate by up to 20%, so make sure to always provide a valid GTIN Barcode in your product data feed to ensure better visibility for your Google Shopping ads.