To sell your products on Google Shopping feeds, it will be necessary to add a valid Product Identifier or GTIN (EAN, and UPC Barcodes).
The GTIN Barcode for Selling on Google
This ensures that the right product reaches the hands of the consumer, improving conversion rates. Additionally, any data feeds submitted to Google Shopping that contain invalid Product Identifiers will not be processed.
In many countries, for most categories, you will need to add a Product Identifier, which is a Global Trade Item Number (GTIN).
Google Approves the GTIN Code
Whether you are an eCommerce seller, an eCommerce platform provider, an aggregator, or a content distributor, it is important to know when a GTIN Barcode is valid and properly assigned according to the standards.
Google Manufacturer Center
Brand owners can submit their product data to Google for free through the “Google Manufacturer Center.” In return, you will receive reports on the number of clicks your products are receiving on “Google Shopping Ads” for each of your GTIN Barcodes. This way, you’ll have a more consistent experience on Google for your brand and products.
Providing Google with the correct GTIN Barcode for a product in your feed can increase the conversion rate for that product by up to 20%.
Google GTIN Barcode Notice
To ensure that your “Google Shopping” ads are visible to your customers, it is necessary to provide a valid GTIN | EAN | UPC Barcode in the product data feed. The GTIN Barcode helps uniquely identify each product and ensure it is correctly associated with your brand.
If you receive an error notice on your “Merchant Center” account such as “item requires a GTIN,” “items are using a GTIN not associated with this brand,” or “item uses a reserved, unrecognizable, ambiguous, or limited GTIN,” it may indicate that you haven’t provided a correct GTIN Barcode. In this case, you need to provide a valid GTIN Barcode within 30 days to avoid the suspension of your Google Shopping ads.
In some countries, adding a GTIN Barcode is mandatory for most product categories. It’s important to be aware of the specific requirements in each country where you want to sell your products.
With “Google Manufacturer Center” brand owners can provide product data to Google for free, including the GTIN Barcode. This enables you to receive detailed reports on the performance of your “Google Shopping Ads” and improve your online presence.
Remember that providing a correct GTIN Barcode for your products can increase the conversion rate by up to 20%, so make sure to always provide a valid GTIN Barcode in your product data feed to ensure better visibility for your Google Shopping ads.
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